Americans love American art, and what better way to celebrate that love than by building a new $150 million museum at the bottom of the Highline. These videos announce and celebrate the Whitney Museum’s move to a new home in 2015.
whitney_groundbreaking_still-01
whitney_groundbreaking_still-02
whitney_groundbreaking_still-03
whitney_groundbreaking_still-04
whitney_groundbreaking_still-05
whitney_groundbreaking_still-06
whitney_groundbreaking_process-01
whitney_groundbreaking_process-02
Client: Whitney Museum
Director, Editor and Visual Effects: Labour
Music: Ben Sterling
Created: 2011