Philosopher Nathaniel Hansen posed a question: what makes the letter A the letter A? This typeface grew out of an examination of the role that context and cognition play in how we receive written language, and ended up a pun on a graphic t-shirt.
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Yale University Art Gallery seasonal mailer
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Shirt and sweater for 2K by Gingham
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Client: Self-Directed / 2K by Gingham / Yale Art Gallery
Concept and Design: Labour
Created: 2006