Food goes bad, drinks get drunk, but museums are for the ages. How do we reconcile these opposing ideas? Together with Dave Arnold, founder of the museum and Peter Kim, its director, we’ve helped to visualize and build a world where a food museum not only makes sense, but it’s crazy not to have one. The museum begins with a visual identity.
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Client: Museum of Food and Drink, MOFAD
Creative Direction and Design: Labour
Created: 2013