The Museum of Food and Drink has finally come to life in the form of the MOFAD Lab, a living space dedicated to the exploration of contemporary food issues and focusing on education. We’ve teamed with MOFAD to produce the first expression of MOFAD Lab, an exhibition called Flavor: Making it and Faking It, an in-depth look at the flavor industry, where it came from, and how it affects us physiologically.

We worked with MOFAD on all aspects of production, from collaborating on naming, identity design and branding, all the way through the design of the exhibit. We designed the layout of the space, the construction of the fixtures, all graphics and signage, the design of an array of Smell Synthesizers and Taste modules, as well as a video installation and numerous display items. This was a macro-to-micro expression of the museum that brings fun to physiology, economy, and food science.
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Client: Museum of Food and Drink
MOFAD Team: Dave Arnold, Peter Kim, Emma Boast, Catherine Piccoli
Creative Direction and Design: Labour
Fabrication and Creative Partners: RUSHdesign, Voll Inc, Charlotte Omnès, Colony Projects
Documentation Photography: Francis Dzikowski/Otto
Created: 2015