Whenever littleBits has needed to make a strong statement, Labour’s been the voice coach. For each of their major product launches, we’ve created a video to show the good people of the internet the worlds you could create for yourself with each new kit.
When littleBits partnered with NASA to create an educational, science-based kit, we wanted to make sure it spoke to science nerds in their own language. Coupling some not-so-hidden nods to beloved space-art faves with meticulously crafted models, we poked those pleasure centers until they could take no more.
Most recently, we’ve helped littleBits launch their most ambitious product, the Cloud Module, which lets you “snap the internet to anything.” Including, apparently, Monkeys and Bacon.
Our friends at littleBits enlisted Reggie Watts to demonstrate the power and potential of their collaborative product with revered synth makers Korg. Kitted out with a colorful sweater and an armful of littleBits, Reggie was cut loose and we captured the results, squeezing the pulpiest parts and blending them together to make this Synth Kit video smoothie.
Writing, Art Direction, Photography, Editing, Animation, Music: Labour
Writing, Art Direction, Model Building, Photography, Editing, Animation, Compositing, Music: Labour
Writing, Art Direction, Design, Editing, Animation: Labour
Producer: Colony Projects
Audio Capture: Johnny Kapps
Director of Photography: Adam Wissing